An image of a Nectar allergy product box. The box is shot on a wood table top and several of the squeeze bottles are shown outside of the box. A hand is also visible holding one of the products.
A body shot of someone holding a Nectar allergy product in their hands. They are holding it a stomach height with both hands.An image showing a pair of hands using a Nectar allergy product, which a beige fabric backdrop in the background.
A zoomed in shot of a Nectar allergy product. The product is a type of spray and has been placed on a small marble block, which is on top of a marble counter. A hand is visible reaching out to grab the product.
An image of a Nectar allergy product box. The box is shot on a wood table top and there is an instruction booklet spread out on the top. The arms and head of a woman looking at the box are visible in the shot.
Nectar
Still Photography & Motion Production
Product Launch & Evergreen Stills + Motion Shoot
TEAM
Creative Director:

Marianna Fierro

Photographer & Director:

Shelby Moore

Producer:

Danny Owens

DP:

Keon Javanshir

Prop Styling:

Samantha Margherita,
Ruth Kim

Photo Asst:

Brian Chism

DigiTech:

Kelly Wundsam

MUA:

Martha Sanchez

Hair:

Rachel Jenkins

AC:

Brad Wilder

DIT:

Brandon Dolson

Production Manager:

Connor Bland

BTS:

Rachel Lewis

Production Assistants:

Agustin Filipi,
Tommy Freed

Lighting:

Aaron Burton,
Jacob Pereira,
Tony Jou,
Tyler Bills

Wardrobe Styling:

Alisha Golden,
Terumi Murao,
Natalie Mauro

In 2023, Toil was enlisted to craft an extensive asset library for the burgeoning direct-to-consumer allergy care brand, Nectar.

Navigating through a series of collaborative iterations, we honed in on our production proposal: a one-day on-location shoot that would allow us to seamlessly intertwine both still photography and dynamic motion content, offering Nectar a library of visuals to weave throughout their digital presence.

By condensing our efforts into a hybrid stills & motion shoot that piggybacked off each other, we ensured maximum efficiency while giving the client bang for their buck. The result? A diverse array of content that not only showcased Nectar's products in their best light but also provided the flexibility needed for effective digital media placements.

In the ever-evolving landscape of brand storytelling, our partnership with Nectar exemplifies our commitment to budget efficiency and adaptability. We delivered a comprehensive asset library that not only met but exceeded Nectar's expectations.

The Toil wordmark in black.
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