Grafik Paragraph
Monish’s monthly newsletter and blog, featuring interviews with creatives, resources, articles and snapshots of great design work
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Finding Foxtale
Lookbook Photography Shoot
TEAM
Client:
Finding Foxtale
Agency:
We First Branding
Creative Director:
Meklit Gebre-Mariam
EP / Creative Producer:
Danny Owens
Photographer:
Brittney Christie
Photo Team:
Kendall Pack,
Sandra Rivera,
Alex Woods
Line Producer:
Sabrina Keyz
Production Design:
Gabriela Cobar,
A.J. Bucknall,
Christiana Herodotou
Wardrobe:
Sidney Young,
Ashlynn Tierney
Glam:
Laura Bueno,
Sydney Peters
1st AD:
Tay Thai
Production Coordinator:
Emma Soviero
Child Wranlger:
Adam Smith
Location Manager:
Faith Hudson
Lookbook Retouching:
Tomika Davis
We joined the team at We First to develop and execute an immense campaign look book for the lively kids brand, Finding Foxtale.
Starting from scratch we integrated with the agency creatives to help guide the creation of a concept that would be feasible within the client's budget while at the same time going far beyond their initial creative expectations. Weeks of creative dev and prep culminated in a 3 day shoot, both on location and in studio in Los Angeles. Over the course of the shoot days we captured over 50 skus with 15 child actors. Delivering both lifestyle AND ecom deliverables that jump off the screen!
