A desktop computer sitting on top of a desk, the monitor is Dell branded and the screen is displaying the Dell Technology Capital website.
A graphic of the Dell Technology Capital logo placed on a dark blue gradient colored backgroundAn image of a woman holding a phone that displays the mobile version of the Dell Technology Capital website
An image of a mobile phone resting on a set of drawers, clearly visible on the phone screen is the Dell Technology Capital WebsiteA flat graphic of a series of color swatches from the brand color palette
A flat graphic that shows two different webpage designs from the website
A series of 6 icons designed for the brand
A flat graphic image of one of the desktop website designs from the website
Dell Technology Capital
BRANDING, WEB DESIGN, WEB DEVELOPMENT
Brand Refresh and Website Redesign
Toil Team

Alejandro Rodriguez,
Monish Khara
Bryce Magness

development team

Amply

Dell Technologies Capital (DTC) has been a driving force in innovation, investing over $1.7B since 2012 and supporting groundbreaking companies that shape the technologies we rely on daily. With a history of nine IPOs and 85+ acquisitions by major tech leaders, DTC needed a digital presence that matched its influence.

We partnered with DTC to refresh their brand and redesign their website. Our three key goals were aligning with Dell Technologies' brand guidelines, creating a modern and readable design, and improving content discoverability for potential portfolio companies.

The result is a sleek, compliant, and user-friendly website that elevates DTC's presence while highlighting its impact and vision. This redesign enhances usability and positions DTC as an attractive partner for the next wave of groundbreaking innovations.