Brand Refresh and Website Redesign
Alejandro Rodriguez,
Monish Khara
Bryce Magness
Dell Technologies Capital (DTC) has been a driving force in innovation, investing over $1.7B since 2012 and supporting groundbreaking companies that shape the technologies we rely on daily. With a history of nine IPOs and 85+ acquisitions by major tech leaders, DTC needed a digital presence that matched its influence.
We partnered with DTC to refresh their brand and redesign their website. Our three key goals were aligning with Dell Technologies' brand guidelines, creating a modern and readable design, and improving content discoverability for potential portfolio companies.
The result is a sleek, compliant, and user-friendly website that elevates DTC's presence while highlighting its impact and vision. This redesign enhances usability and positions DTC as an attractive partner for the next wave of groundbreaking innovations.