Depop came to us with two distinct briefs and one consistent ask: keep it efficient. Across two productions in New York City, we built the infrastructure to let their creative team move fast without losing the texture that makes Depop content feel authentic.

The work spanned the full range of what New York has to offer... Brooklyn brownstones, midtown bodegas, and open streets across the boroughs. Each location required its own sourcing logistics, permitting, and on-the-ground coordination, and we handled all of it so the photographers could focus on the creative.

For the second production, a bespoke campaign collaboration with Coach, the scope was wider, with four talent, a multi-location day, and a tight post timeline. We brought the same nimble structure to a more complex brief, managing everything from casting and fittings to city restrictions and retouching delivery.

Both shoots were produced in full: brief to delivery, concept through finals. No over-producing, just a tight, trusted team built around what Depop's creatives actually needed on set.

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